Privacy Policy

Hello. We are Safe In Our World.


Our mission is to foster positive mental health wellbeing and to deliver support for games industry professionals, as well as the players who enjoy the games that they create. Welcome to

This privacy policy was last updated on: 23 September 2019.


1. Introduction and general terms


We are Safe In Our World. We are a registered charity in England (charity no. 1183344), and a registered company in England and Wales (company no.: CE017445) (“Safe In Our World”, “we”, “us” or “our”).

We are committed to protecting and respecting your privacy. This policy explains the basis of how we will process any personal information we collect, or that you may provide to us, through our website, (the “Website”). Where we decide the purpose or means for which Personal Data you supply through the Website is processed, then we are the “data controller” for the purposes of the General Data Protection Regulation2016/679.

Please read this privacy policy carefully as it contains important information aboutthe following:

1.3.1  What information we may collect about you when you use the Website;

1.3.2  How we will use information we collect about you;

1.3.3  Whether we will disclose your details to anyone else; and

1.3.4  Your choices and rights regarding the personal information you have provided to us.

The Website may contain hyperlinks to websites owned and operated by third parties. These third-party websites may have their own privacy policies and we recommend you to review them. We do not accept any responsibility or liability for the privacy practices of such third parties and your use of them is at your own risk.

We may make changes to this privacy policy in future, which will be posted on this page. You should check this page from time to time to ensure you are aware of any changes. Where appropriate we may notify you of changes on the Website.


2. What information will Safe In Our World collect about me?


We collect and process the following information which may include your Personal Data.

Information provided by you when using the Website

You may give us information about you by filling in forms when signing up to our newsletter, making a donation or contacting us with enquiries. Such information may include:

  • Identity data: including your name, age, gender, country and e-mail address; and
  • Your enquiry. If you contact us about the Website or any information that we provide through the Website, we may keep the content of such enquiry. You are under no obligation to provide us with any details, but if you don’t provide all relevant information, we may not be able to help.

Sensitive Personal Data. We may also obtain sensitive personal data about you if you voluntarily supply it through the Website.  For example, when you communicate with us via the contact page on the Website and/or contact us by email at  If you provide us with any sensitive personal data by any means then we will treat that data with extra care and confidentiality in accordance with this privacy policy.

Payment Information if you make a donation on the Website

Where you make a donation to Safe In Our World through our Website*, we use the third party payment partners to process your donation payments on our behalf. Safe In Our World has no access to your card payment information.

Please see the websites of these third parties to find out more about the way they collect and process your payment information:

*Thank you, thank you, thank you, thank you! From the bottom of our hearts!

How you use our Website (Analytics)

Any user activity on our websites is tracked using a third party analytics provider called Google Analytics. Such information includes:

  • number of visitors to our website;
  • pages visited while at the website and time spent per page;
  • page interaction information, such as scrolling, clicks and browsing methods;
  • websites where visitors have come from and where they go afterwards; and
  • page response times and any download errors.
  • users IP address to understand stats per county.
  • device ID’s to understand how people are using the website and to make sure we are delivering a good user experience.

You can always choose to enable or disable cookies in your internet browser. By default, most internet browsers accept cookies but this can be changed. For further details, please consult the help menu in your internet browser. For further information about cookies, please see:, and how to adjust your browser settings here:

If you would like to opt-out of Google Analytics collecting and processing this information on our Website please use this link:


3. How we will use information we collect about you


To provide the Website to you

We may use and retain the personal data you provide to us when using the Website, to pursue our legitimate interest of providing our Website to you, such as:

  • responding to your enquiries;
  • analysing and improving the Website; and
  • providing you with information and updates about Safe In Our World, the Website and the work that we do.

To understand how our Website is used 

We use Google Analytics to understand how visitors use our Website and to compile reports on website activity. We use the information to compile reports and to help us improve the Website.

This processing is necessary for us to pursue our legitimate interest in improving our Website, and to provide you with a more relevant service and information.  This information is not used to develop a personal profile of you.

To process your donations and to claim Gift Aid on your donations

We may use and retain the personal data you provide to us when making a donation to use through the Website to:

  • process your donations;
  •  claim Gift Aid on your donations; and
  • comply with the Charities (Protection and Social Investment) Act 2016 and follow the recommendations of the charities regulator, the Charity Commission, which require us to identify and verify the identity of donors who make major gifts so we can assess any risks associated with accepting their donations.

If you do not agree to provide certain information to us, or our third party payment providers, then we will not be able to process your donation.


We use various forms of marketing to provide you with promotional materials about Safe In Our World, our work, and/or any projects or products that support or raise awareness of mental health within the video game industry.

If you ask to be added to our mailing list, we will keep you updated with our news by email unless you would like to be removed from that list (in which case please let us know by clicking unsubscribe at the bottom of any marketing email that you receive).

In line with the legitimate interest we have in promoting the charity, we will use any email address that you give to us via our Website to provide you with this information.

There may also be circumstances where we will ask you for your explicit consent in respect of our use of your data in which case you will be notified at the time and can withdraw your consent at any time.

Prevention of Harassment, Fraud and other Unacceptable Activity

We may process your information for the legitimate interests of ensuring that use of our Website is in line with our terms of use, is lawful and non-fraudulent, does not disrupt the operation of our Website, does not harass our staff or other individuals, and to enforce our legal rights and comply with our legal obligations, including compliance with anti-money laundering regulations (if and where applicable).

Where we suspect that you have breached our Website terms of use or have harassed our staff or other individuals, we may investigate and keep a record of such investigation and its conclusion. Where such investigation concludes that a user should be blocked from contacting use through our Website or by email, we will keep details of such user to ensure that it such block can be enforced.

We process information for the legitimate interest of complying with HMRC and Charity Commission requirements by retaining records of individual donations.   In particular we use this information to comply with the Charities (Protection and Social Investment) Act 2016 and follow the recommendations of the official regulator of charities, the Charity Commission, which require us to identify and verify the identity of supporters who make major gifts so we can assess any risks associated with accepting their donations.

Where we reasonably believe that you are or may be in breach of any of the applicable laws, we may use your personal information to inform relevant third parties such as your email/internet provider or law enforcement agencies about the content.

Sensitive Personal Data

We may obtain sensitive personal data about you if you voluntarily supply it through the Website.  For example, when you communicate with us via the contact page on the Website and/or contact us by email.

Sensitive personal data may include information about your health, race, sexual orientation or religious beliefs.

We will only use this information so that we can properly respond to your contact or so that we can evaluate the services that we provide.

We will not pass on any sensitive personal data about you without your consent except in exceptional circumstances.  For example, where we need to report threats made against any third party, or where we have been contacted by children concerning serious issues.


4. Your rights in relation to personal data which we process relating to you


You have the following rights over the way we process personal data relating to you.  We aim to comply without undue delay in response to any requests by you:

4.1.1  for a copy of data we are processing about you and have inaccuracies corrected;

4.1.2  to ask us to restrict, stop processing or to delete your personal data;

4.1.3  for a machine-readable copy of your personal data, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer; and

4.1.4  to make a complaint to a data protection regulator. Please send your requests to


5. Data sharing


We keep your information confidential, but may disclose it to our personnel, suppliers or subcontractors insofar as it is reasonably necessary for the purposes set out in this privacy policy. We use third parties to provide hostingservices. However, this is on the basis that they do not make independent use of the information, and have agreed to safeguard this information.

In addition, we may disclose your information to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).


6. Data retention


We will hold your personal information on our systems for as long as is necessary for the relevant purpose and to maintain business records for tax, legal and regulatory reasons, or as otherwise described in this privacy policy.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthoriseduse or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Where we have blocked an individual from contacting us due to their breach of our Website terms of use, we keep information to enforce the same. This information is held by us indefinitely, consistent with our legitimate interest and reviewed periodically.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


7. Children


We do not knowingly solicit data from or market to children under the age of 18. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at We will delete such information from our files within a reasonable time.


8. Security


We will take all reasonable technical and organisationalprecautions to prevent the loss misuse or alteration of your personal information.

Please be aware that, although we endeavor to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.


9. International data transfers


Where we transfer your data outside of the EEA in respect of the transfer to the above affiliates, we have agreements in place with those parties which include standard data protection clauses adopted by a data protection regulator and approved by the European Commission to ensure that appropriate safeguards are in place to protect your Personal Data. If you would like to find out more about these safeguards, please let us know by writing to


10. Changes


We will notify you of any changes to this privacy policy by providing notice on the Website or, if you have provided us with an email address, then we may provide you of notice of such updates by email.